18 September 2008

Ralph Lauren Pioneers more Law Variations

Ralph Lauren could hardly be described as a close friend to any rugby code, having unsuccessfully attempted to trademark the term "rugby" for his Rugby clothing line (which would have prevented others who sell rugby-related gear from using the term).

Now, Lauren's advertising suggests that he might be keen to create his own new code. We've discussed weird media representations of rugby on this site before, but surely nothing tops the bizarre "rugby" scenes in the below video, which is also featured on the Ralph Lauren Rugby line's Web site:



Please post a comment if you have any idea what those fellas are up when they're dancing that jig to about 20 or 30 seconds in. By the way, if you do want to buy rugby-themed clothing that's a bit more fashionable than a replica jersey, don't buy it from Ralph Lauren given his attempt to take over the name. Buy it from Canterbury of New Zealand, the world-famous rugby union and ugby league supplier that now runs a fashion line that is marketed internationally, including in the U.S..

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